Houses – Reds (Dir. Lamar+Nik)
1) Houses is an anonymous lo-fi electronic duo out of Chicago, Illinois. They are signed to Lefse Records.
That’s all Last.fm has to say about this band. But you can find out a lot about them on official Houses website, like that they recorded a lot of the original material for the album while living in a tiny tree cabin in a remote part of the jungle near Hilo Hawaii without any running water or electricity. That they moved back to Chicago when they ran out of money and now have the album out and were blessed to have a great director duo for their music video Nik Harper, Lamar High, and Nicholas Owen aka Lamar+Nik. The male and female pair that makes up the indie music group Houses is apparently anonymous as they blurred out the face of the girl in the video. I would venture so say this means that the two value their own privacy, and also understand quite well the dangers of fame in the world of entertainment. So I’ll further conclude that the couple is also very intelligent as they are not doing something that is common among music artists, which is to reject the idea of self branding of your own music, although this can be argued. But at the bottom line they at least didn’t jump into the “look at me, I’m cool” wagon that a lot of music artists choose to take as a way to promote their own music through “I want to be like that cool person” associative thought which fans tend to have (idolatry). So good for them! I hope they make more music.